BS does not collect personally identifiable data from your visit to its domains, including but not limited to *.bstat.io, other than information that you voluntarily supply. You can "Opt-out" from having cookies stored on your device when visiting websites which uses BS technology. To "Opt-out" click the button below once. You will then have a cookie which indicates to our system not to write any cookies when browsing websites of companies which uses BS technology. Opt-Out
Advertising, Content Serving and Web Analytics Technology
BS technology is used by its customers—advertising agencies, advertisers and publishers—to create and deliver ric`h and diverse online marketing campaigns using modern technology and innovative tools. BS supports strict online privacy and security standards. BS continuously educates advertisers, agencies and partners to ensure that these parties are aware of and vigilant in preventing any security or privacy breaches that could affect you, media sites or other parties. BS technology collects and store non-identifying data about Internet users and use them for analysis and online behavioural advertisements. As a result, such advertisements offer an enriched online experience and deliver advertisement content that is likely to be more interesting and relevant to Internet users.
BS stores no personal information such as email addresses, names or addresses in the cookie-based profile. A cookie is a small text file that can be stored on a computer when, with a browser, a user views advertisements or websites of one of BS clients. The cookie does not collect names, addresses, telephone numbers, email addresses, or anything that personally identifies the user. Instead the cookie contains: a random identification number, opt-out or opt-in choice options. Using the cookies’ random identification numbers, BS collects and stores in the cookie-based profiles anonymous information such as: operating system, browser version, geographic location, URLs on which advertisement is displayed and where they are heading, or facts about interactions with advertisements and websites (such as number of clicks or views) – collected data. During web requests to BS web-servers, our system is exposed to the IP addresses from internet users. BS is in full compliance with local data privacy laws. BS does not pass this data to any third party or use this data for any other purposes than analysis on behalf of the site owners.
Usage of Collected Data for Advertisements
The collected data (described in previous article) can be used in four different ways for online behavioural advertisements. They can be used for the following tasks: displaying ads in a sequence, displaying particular products in response to interest, displaying ads based on statistical probabilities, or deciding if an ad should be shown based on responses to the above techniques.
Data Collection on Behalf of Third Parties
BS does not allow collection or storage of any type of sensitive personal data. Data that are not sensitive but can be used to identify an individual, such as addresses or telephone numbers, are also not collected or stored unless provided voluntarily by an individual Internet user. Any such information is only available for use by the particular company using BS technology to whom the individual has supplied his or her data. Companies are limited by contract to use these data solely for the purposes, identified in the contract. Although it is permitted, BS does not encourage customers to use its technology for collection or storage of personal identification data. In all such cases, BS provides only secure data storage and access to the data control services with no other use of those data. BS does not assume responsibility for the companies’ use of these voluntarily supplied data. BS does not distribute this information to any party other than those indicated in the advertising agreement.
Data Security and Protection
BS implements reasonable security measures to protect all data collected and used by BS technology. At every step, BS adapts all relevant security and safety practices, and employs modern security hardware and software provided by recognized world-leading manufacturers. Physical environment security is also ensured; thus, BS solutions are hosted and data are stored only in Tier 4 data centres, classified according to official data centre classification.
BS Allows Internet Users to Opt out of
cookie-based targeted advertisements using BS technology for online behavioural advertisements (OBAs),
tracking of visits across domains of different media or sites through BS technology,
any type of cookie-based tracking by third-party technology through BS.
The opt-out process places an alternative BS cookie into the Internet user’s browser with special indication of an “opt-out” choice and with no other data.
The cookie applies to the specific device and browser only.
If an Internet user wishes to opt out on other browsers or devices, he or she must repeat the process. Please also note that if all cookies are erased from the device, the opt-out cookie is also erased and the process must be repeated.
When a user opts out, BS will no longer:
identify the user by the unique identifier normally stored in the BS cookie,
display personalized ads based on user interests,
collect any data about the user’s interactions with online advertisement and online experience on the web sites,
facilitate similar actions or collection of information for such purposes by other targeting systems used together with BS.
Websites use smart and useful techniques to enhance user-friendliness and to make the site as interesting as possible for each visitor. One of the best known techniques involves cookies. Cookies can be used by website owners or third parties - like advertisers - who communicate through the website you visit.
Using cookies is safe. It is impossible to retrace personal information such as phone numbers or e-mail addresses by using cookies. They are, thus, unsuitable for direct marketing techniques like telemarketing and spam.
We feel it is essential for you to be informed about the cookies that BS uses and for what purpose they are used. The purpose is to guarantee your privacy and the user friendliness of websites using BS technology as best as we can. The following explanation tells you more about the cookies used on and through websites using BS technology and for what purposes.
Cookies Which We Use for Analytics Purposes
- recording the number of visitor on webpages using BS technology
- recording analytics values of advertising campaings using BS technology
- optimizing advertisements of companies using BS technology
If you do not want websites to place cookies on your device at all, you can adapt your browser settings as such that you will be notified before any cookie is placed. You can likewise adapt the settings as such so that your browser refuses all cookies, or only the third party cookies. Likewise, you can remove any of your cookies that have already been placed. Please note that you will have to separately adapt the settings for each browser and device you use.
Some functions of the sites may be lost, while you may no longer be able to see certain websites. What’s more, refusing cookies will not mean you will no longer see any advertisements. It’s just that the advertisements will then no longer be tailored to your interests and will be repeated more often.
Each browser has a different method to adapt the settings. If necessary, consult your browser’s “help” function, or go to your browser’s manual. If you wish to disconnect cookies of specific parties, you can do this through www.youronlinechoices.eu.
We might have to adapt these statements from time to time, which may be due to changes in our analytics processes or regulations on cookies. We are allowed to change the contents of the statements and the cookies listed at all times and without prior warning. You can consult this webpage for the latest version.
Should you still have questions and/or remarks, please contact us via this online form on our website www.brain-station.io/
To learn more about data collection, online behavioural advertisements, web analytics, cookies or other aspects from the perspective of Internet security and privacy, please visit these public sites: www.youronlinechoices.eu and www.iabeurope.eu.